Prima unveils Prima Additive brand

Prima Industrie has introduced its new Prima Additive brand, dedicated to the design, production, and marketing of metal powder bed fusion and direct metal deposition technologies, as well as application support and global service.

Prima Additive becomes the third division of the Prima Industrie Group, which already includes Prima Power (laser and sheet metal working machinery) and Prima Electro (laser sources and industrial electronics).

The mission of the new division is continuous innovation in laser technology for material processing, and its main commitment is advancing the industry by reducing barriers to entry in the additive manufacturing space.

The Prima Additive product range will cover both additive manufacturing technologies of powder bed fusion (PBF) and direct metal deposition (DMD). The technology principle of PBF process is layer-by-layer fabrication. The laser source produces thermal energy melting the powder material, which then solidifies as it cools down. Layer by layer the part is created. This technology is mainly used for constructive parts with complex geometries in aerospace, biomedical, prototyping, spare parts, casting, motorsport, and automotive in general. The technology principle of the DMD process is high build rate: The laser source produces thermal energy to fuse powder metal sprayed at the focal point of the laser beam, which melts the powder to the component. This process is particularly suitable for adding features to existing parts for customisation, coating and repairing in oil and gas, tooling, and casting.

The new division will operate from Prima Industrie headquarters and will soon have a new home, currently under construction, close to the headquarters. The investment for this facility is close to six million euro and the investments for R&D innovative activities were in a large part conceived within national and European research projects.

Commenting on the event, Gianfranco Carbonato, Prima Industrie Group president, stated: “I’m particularly proud to introduce the first Innovation Day and to present this new brand, because it reinforces the pioneering spirit and the legacy of innovation of our Group. Back in the seventies, we followed our vision and we entered the market of laser machines for industrial applications that was just at its beginning, and it was a winning choice. Today we are witnessing the developing of these new applications of laser to metal working and their disruptive potential. It is a fascinating new manufacturing paradigm, and we are ready to help our customers seize these business opportunities.”

For more information contact Francesco Tallarico of Talmac Machine Tools on 072 265 1323 or visit