Metav 2020 reloaded is now Metav digital: VDW launches new trade fair concept

“If anything good has come out of this difficult time, it is the stimulation of creativity,” stated Dr Wilfried Schäfer, Executive Director of the VDW, (German Machine Tool Builders’ Association) at the Metav 2020 reloaded Preview in December 2020. The press conference was originally intended to pave the way for the Metav 2020 reloaded fair, which was scheduled to take place in March 2021. But the trade fair has now been completely reinvented as “Metav digital”. It will be held from 23 to 26 March 2021.

“Out of concern for our exhibitors, who need certainty for their planning, and bearing in mind the health of all those involved, we made the decision to cancel Metav 2020 reloaded as a face-to-face get-together and to replace it with a purely digital event,” said Schäfer, explaining the new concept. “Given the stubbornly high infection figures issued by the Robert Koch Institute, and the fact that Messe Düsseldorf has cancelled all events in the first quarter of 2021, this was the only sensible option,” he pointed out.

Networking three in one – the 3-pronged Metav digital
Metav digital is one part of the VDW’s three-pronged concept towards virtual events. The others are the monthly Web Sessions that have been taking place since June of last year, and also the Preview.

The virtual Metav in March 2021 also has a three-pronged structure: The Virtual Exhibition, Intelligent Matchmaking and the Web Sessions.

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