The largest machinery and equipment fair in Latin America, FEIMEC, takes place in May 2024. With a record number of exhibitor brands, participating countries, and innovations in technology, equipment, and services for the industry, the event promises days of intense programming and a wealth of qualified content, networking, and business opportunities.
The central theme of this year’s edition will be the neo-industrialisation of the Brazilian industry, linked to the advance in the fulfilment of the goals of the National Policy for Industrial Decarbonisation (PNDI), formulated by the Ministry of Development, Industry, Trade, and Services (MDIC), through the Low Carbon Industry Technical Committee (CTIBC).
As a major catalyst for innovation and technical information focused on the sector, the fourth edition of FEIMEC – International Machinery and Equipment Fair, the most comprehensive machinery and equipment fair in Latin America, will be held at the São Paulo Expo Exhibition Center, in São Paulo (SP), from May 7th to 11th, 2024.
An initiative of ABIMAQ (Brazilian Association of Machinery and Equipment Industry), with promotion and organisation by Informa Markets Latam, the event will bring together over 1 100 exhibitor brands from 37 countries, in addition to Brazil (20% more than the previous edition), presenting, in an exhibition area of over 80 000m² (32% larger than the previous edition), the latest releases and the most modern solutions that will give visitors a privileged view of the trends that will shape the future of the industry.
“This is an ideal environment for networking and business, with all the latest developments and trends in the sector, along with many attractions and high-quality content,” explains the show director of the event, Liliane Bortoluci. According to her, the organisation expects to gather over 65 000 visitors, buyers from small, medium, and large industries, in four days.
Confirmed Attractions
With the aim of creating an environment conducive to economic, technological, sustainable, and professional development of the sector, FEIMEC 2024 will present a series of exclusive attractions and experiences for visitors.
Lectures, workshops, and the manufacturing booth are aimed at those seeking to enhance their business knowledge and strategies will be conducted with the presence of renowned experts and leaders who will lead lectures and workshops on critical themes, challenges, and opportunities for the global industrial scenario.
The Ideas Park will be a space dedicated to relevant content about the industrial sector, for the professional updating of participants. In this edition, the environment is supported by renowned sector players, such as SENAI, FUNDEP, CERKLOG, BIRMIND, MESSES, and others.
Another attraction of the event will be the Intralogistics and Cargo Handling Arena, designed to be a Mega Solutions Store. The Arena will feature a 1 000m² showroom with equipment, brand exhibitions, and current and differentiated content, focusing on various sectors of the economy such as: Industry 4.0; Agribusiness; Food and beverages; Wholesalers; Retailers; Export and Multimodality, among others. Two complete lines will be set up with the objective of giving visitors the opportunity to experience end-to-end logistics 4.0, interacting with the main business solutions, all in one place. Test drives of the equipment will also be available for qualified professionals. The presentations of the Intralogistics and Cargo Handling Arena are curated by the Logistics Panel, a reference portal in the sector, providing an ideal environment for the exchange of experiences and knowledge among professionals in the field.
FEIMEC TECH, on the other hand, is an initiative aimed at promoting and disseminating content focused on technology applied in the industry. In this first edition, the curation and mentoring of the project are by the Santa Catarina Association of Technology Companies (ACATE) and involve: an exhibition area (institutional), exhibition of sponsoring startups, pre-scheduled business rounds, lecture schedule, pitch for talks, digital content throughout the year. The project also includes the 1st “Industry Startup Award,” which aims to encourage technological and innovative development in the industrial sector.
Welding
The welding and cutting industry play a fundamental role in the construction and maintenance of essential structures worldwide. It is a sector that demands constant technological improvement and innovation. With this in mind, FEIMEC 2024 expands the space dedicated to the theme and increases the number of exhibitors focused on the sector.
The event will also feature the Welding & Cutting Island, where visitors can get up close to technical and practical concepts of the welding and cutting industry. The island will provide practical and theoretical experiences, involving new technologies and industrial solutions, aimed at industry professionals, students, technicians, and engineers.
Industry Xperience Digital Journey
To complement the experience, Industry Xperience is the digital platform of the FEIMEC and EXPOMAFE events that offers connection with the industrial segment 365 days a year, through content, networking, and business opportunities.
The platform offers, around the macro themes management, traceability, production control, new technologies, intelligent machines, and connectivity, digital events such as Talk Shows with influencers, interviews with key players in the sector, debates with female representatives leading the digital transformation in their companies, success stories, and a video web series demonstrating, in an uncomplicated manner, the benefits of technology in the industry, post-event.
“We have maintained a connection that was initiated during the pandemic times and ended up connecting the sector much more around the priority themes. The intention is for FEIMEC 2024 to be a stage to consolidate all this information and point out the best paths for the development of the industry in the coming years,” concludes the show director of the event.
BMS expands Brazilian industry’s international visibility at FEIMEC 2024
Image Project will see the visit of international journalists to booths of companies supported by the programme and is set to happen during the most important event of the machinery and equipment sector in Latin America. Intended to expand Brazil’s international visibility as a supplier of machinery and equipment, BMS’s (Brasil Machinery Solutions) Image Project is a result of a partnership between ABIMAQ (The Brazilian Machinery Builders’ Association) and ApexBrasil (The Brazilian Trade and Investment Promotion Agency). It will promote the visit of international journalists to booths of associated companies that will participate in FEIMEC 2024.
For this edition of the fair, three specialised journalists from South Africa, United States, and Mexico are invited. Over the five days of the event, they will get to know the Brazilian companies, the sector, and the sectorial project itself. Eight companies will participate in the initiative, namely: AZ Armaturen; Dosivac; Eletrothermo; Ergomat; HB Ar Comprimido; Mademil; Newton and Ringfeder Henfel.
Patrícia Gomes, ABIMAQ’s Executive Director of Foreign Market, highlights the strategic relevance of the participation of foreign journalists and the support to companies integrating the BMS programme in the fair. “The Image Project execution, consolidated by the presence of three foreign journalists invited by BMS, is critical to highlight the latest in the fair, novelties and launches of Brazilian companies. This international news coverage not only promotes the events visibility, but also strengthens the reputation of the Brazilian industry of machinery and equipment, showing to the world the sector’s innovation and excellence. It represents a unique opportunity to share our accomplishments and attract even more businesses to the national and international markets.”
About FEIMEC
FEIMEC has become a comprehensive business platform for all industrial segments, both national and international, generating business, relationships, and delivering quality content in all environments: digital and physical, synergistically. Currently, it has a qualified database, with over 60 000 industry professional contacts and various channels, such as digital platform, website, social networks, and an exclusive content and business tool, with which it can promote brands, launch products, generate leads, and carry out personalised actions to obtain a better return on investments, with more focus and assertiveness. For more information, please visit: https://www.feimec.com.br/pt/HOME.html
About Brazil Machinery Solutions
The result of a partnership between the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and the Brazilian Machinery Builders’ Association (ABIMAQ), the Brazil Machinery Solutions Programme aims to promote Brazilian exports of machinery and equipment, as well as strengthening the image of Brazil as a manufacturer of mechanical capital goods with technology and competitiveness. The BMS Programme is composed of companies that manufacture machines and equipment from different sectors, such as agriculture, textiles, mining, plastics, and packaging, among others. For more information, please visit: www.brazilmachinery.com
About ABIMAQ
The Brazilian Machinery Builders’ Association (ABIMAQ) was founded in 1937, with the goal of acting in favour of strengthening the Brazilian industry, mobilising the sector, carrying out actions alongside political and economic bodies, stimulating international trade and cooperation, and contributing to improving its performance in terms of technology, human resources training, and management modernisation. For more information, please visit: www.abimaq.org.br
About Informa Markets
Informa Markets connects people and markets through digital solutions, specialised content, business fairs, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for over 27 years, and currently has three business units: Brazil, Mexico, and Latam Hub, responsible for delivering over 30 hybrid events, 70 digital events, news portals, and digital platforms for connection and business. To learn more, visit: www.informamarkets.com.br
For more information, please visit: https://www.feimec.com.br/pt/HOME.html
