‘Shaping Possibility’ into Hypertherm’s future

“We are moving away from a company that just designs and manufactures products. Going forward we are going to be providing application solutions for the end user and this is demonstrated by our brand new state-of-the-art stand at EuroBLECH 2016. The stand includes a high definition live stream and online connectivity with our regional headquarters in The Netherlands as well as impressive interactive tables within our stand,” said Theo Cornielje, regional director for the EMEA region, during an interview at EuroBLECH 2016.

“Hypertherm will continue to design and manufacture advanced cutting products for use in a variety of industries with metalworking being a prime target. However, we now have a dedicated team, both in The Netherlands and New Hampshire, US that end users can connect directly with and be provided with a solution, not like in the past where there were too many intermediaries. In the future we do not want to be reactive in our dealings with our customers.”

“Hypertherm’s new “Shaping Possibility” tagline replaces the “Cut with Confidence” tagline in use since the beginning of this decade. The new tagline conveys the company’s role in providing products, services and expertise to help customers achieve their vision, and expresses all that is possible with Hypertherm products in the hands of hard-working manufacturers and fabricators.”

“Through our products, service and support of more than 1,400 Hypertherm Associate-owners and thousands of authorised partners, we help our customers cut parts and achieve their business objectives,” explained Evan Smith, Hypertherm’s President and CEO, when he announced the company’s new vision in June 2016.

“We are proud to help ‘give shape’ to their vision and are grateful for the opportunity to work together to produce the machines, buildings, bridges, ships and other things that shape our world,” he added.

“The vision began to take shape when we launched our Robotmaster® offline programing software at the end of 2015. However, since then we have continued to lead the way in developing new products as well. This is demonstrated by the number of new products that we launched in 2016 and are on display at EuroBLECH 2016,” said Cornielje.

“We have recently released the Rotary Tube Pro™ software, introduced the new Powermax45® XP as well as the new CNC platform called EDGE® Connect,” continued Cornielje.

“These innovative technologies make it possible to explain our technologies in depth, show the systems capabilities and guide visitors to the solution that fits their cutting needs by using the principles of industry 4.0,” he added.

“I like to refer to it as that we are changing from an inside out focus to one that will be from outside in with our customers interacting with our specialists based in Hypertherm’s European Cutting Technology Center via the easy to use online interconnectivity tools that are now available.”

“In the first quarter of 2017 we will be releasing new software as well as a new torch system.”

“We will also be developing new technologies over a wider spectrum of industries, all with an emphasis on lower operating costs with much quicker and easier operating functions. This is expected by our customer’s, we focus on their needs so we can support them shaping their business,” concluded Cornielje.