Metalworking News launches its own website

Visit www.metalworkingnews.com and see how you can reach a wider market!

 

The Metalworking News publication has been extended to the web with the launch of its own dedicated website (www.metalworkingnews.com) where you will find many more exciting features. The website includes the latest issue and archives of the publication in both digital and PDF format to download, news, industry events, international and local exhibitions, international and local associations and contacts, with links and contact details provided for you to research further.

The Metalworking News website is packed with information that you need at your finger tips, is interactive and easy to negotiate. Large high quality pictures, that download in seconds, are a feature of the website.

For the last 12 years the Metalworking News magazine has built a reputation in the market whereby it actively introduces prospects to information and products they need to know while at the same time building brand impression and recognition. It is known in marketing terms as ‘Push Media’ and still dominates. Readers turn to Metalworking News to learn about things they did not know.

Why building your brand in print matters
Throughout the industrial buying cycle, brand recognition and brand reputation is critical; particularly during the research and consideration phases. Brand is the first factor used by industrial buyers when evaluating and compiling a list of prospective suppliers. Prospects have immediate requirements, and are actively seeking solutions.

Why extending your brand online matters
With the prospect now in control of the information gathering process, Pull Media now becomes most important. Brand is a primary influence on where and at whom they look. However Pull Media provides prospects with information they know they need, but are not sure where to find it.

Online research is a key part of the industrial buying cycle, particularly during the consideration and selection stages. Metalworking News Online is where buyers search, research and learn about new product technology and new process innovations. Aligning your message with the areas where prospects are likely to look for technical solutions is the essence of contextual advertising and brand development.

www.metalworkingnews.com puts your company in front of prospective buyers at a time when they are looking for the specific solutions you offer.

Online advertising opportunities
Extend your brand and put your message in context and receive the actionable results needed to grow sales while expanding your brand’s digital presence. There are number of banner advertising opportunities – Home Page, Front Pages and Sub Pages – where your company logo can appear. Once a viewer clicks on your banner they will immediately be redirected to your own Home Page, which will be hosted on the Metalworking News website. Your Home Page will consist of your company logo, full contact details including your website address and any other addresses of companies that your company is linked to, a Company Profile and pictures of the products that you sell or manufacture.

Other opportunities
Metalworking News Online will give coverage of all the latest events, open houses, demonstrations, discussions, seminars and more. It will keep you up-to-date with vital industry developments. Whether lowering the cost of production with innovative new machine tools or hearing first-hand from experts about solving measurement challenges, Metalworking News Online will ensure that prospects are always informed about the events vital to your business. Take advantage of reaching these prospects by being part of Metalworking News Online.

Job market
Too many times we hear gripes of “I cannot find the right person”, or “I advertise in the local newspaper and my inbox is flooded with emails from the wrong applicants”, or “the recruitment agency does not understand my business and wastes my time with sending the wrong applicants”.

Metalworking News Online is a platform for you that is dedicated to finding someone suited to your business, whether it is a designer, machine minder, foundryman, tool & die maker, applications engineer or a sales manager in the niche area of metalworking. Contact us and we will list your advertisement.

Supplier activities and services listings
These sections will list a comprehensive collection of companies that supply and service the various activity headings listed on the website. These headings include: Metal Cutting & Removal, Forming & Fabricating, Tooling & Workholding, Systems & Software, Measurement & Fluids, Machine Components & Accessories and Materials.

For those companies that advertise with a banner advert a link will be provided to your own Home Page, which will be hosted on the Metalworking News website. Your Home Page will consist of your company logo, full contact details including your website address and any other addresses of companies that your company is linked to, a Company Profile and pictures of the products that you sell or manufacture.

Job shop listings
With its endeavour to actively introduce prospects to information and products they need to know while at the same time building brand impression and recognition, the Metalworking News website will also provide a platform for engineering companies involved in metalworking and services related to the industry, to share their capabilities with potential buyers. Connect with the outside world and fill up that capacity on your machines that you have always wanted to do.

In these sections you may search or browse for specific information pertaining to the relevant heading, based upon your need. However you will have to return regularly to stay updated with the new listings.

Metalworking News is part of the Crawford Publications (www.crawfordpublications.com) stable, which includes Castings SA (www.castingssa.com), a business to business publication dedicated to the metalcasting industry. Crawford Publications brands are distributed to decision makers – owners, management and senior employees that are involved in decision making, buying and manufacturing – working in metal working and metalcasting facilities of all sizes – from small job shops to OEMs and component manufacturers. They provide suppliers, foundries, job shops, service centres and industry related companies a variety of opportunities to advertise.

Full details on the Metalworking News publication and to see how you can reach a wider market via the Metalworking News website can be found on www.metalworkingnews.com or contact the publishers directly on TEL: 011 463 0489 or email online@engnews.co.za.